B2B Software Brochure

B2B Software Brochure

Java EE APM Solutions Brochure Here is a high-level brochure I wrote for a commercial Java EE (then called J2EE) enterprise software product suite. We had several products that helped corporate IT developers build, deploy, and manage their business applications, and this brochure presents all of them in one high-level brochure. The main challenge was to describe these highly complex and technical products very briefly but also clearly articulate the benefits. The other challenge was to develop messaging about how these products are part of the larger IT application workflow. Tools Used: Microsoft Word View...
Product Datasheet

Product Datasheet

Spotlight on WebLogic Server 1.0 Datasheet This is a product datasheet I wrote for a commercial J2EE software product. It had a tough job: it had to be “technical”, providing information like platform support and key features, but it also had to present the unique value proposition in a concise but compelling manner for an audience that may not be very technical (high level IT managers). This type of product makes achieving this uniquely challenging. Tools Used: Microsoft Word View...
Software Case Study

Software Case Study

JProbe Case Study (HBO) This is a customer-facing case study I wrote for a commercial Java software development product called JProbe. The piece told the story of how one customer, HBO, solved a performance issue with one of their business applications using our product. Pieces like these were valuable because they provided a real-world example showing the value of the product. The challenge with these pieces is getting the customer to agree to be profiled, and then getting their story within their time constraints. Tools Used: Microsoft Word View...
Technical Magazine Article

Technical Magazine Article

Rich-Client Deployment in a ZAC-less World I wrote this article which was published in “WebLogic Developers Journal”, a print magazine published by┬áSys-Con Media. The article is a case study describing how one company switched from the application deployment tool built into the BEA WebLogic application server (called Zero Administration Client) to a more full-featured standalone product called DeployDirector. The article assumes familiarity with Java custom software development, Java application servers and deployment, and Java EE. This is a rare example of an article appearing under my own byline. Normally, as a member of the Corporate Communications team at Sitraka and Quest Software, I wrote contributed articles as a “ghostwriter”, which were published under the byline of one of our in-house technical experts. Often I wrote these articles entirely on my own based on source material. On other occasions I worked with the in-house expert on the article, helping them to shape their ideas, editing, writing, interviewing. Collaborators always found me easy to work with and hugely valuable in helping make the article clear, readable, and interesting. I cannot share these ghostwritten articles in my portfolio, unfortunately. Tools Used: Microsoft Word, Snagit View...
Programming Guide

Programming Guide

XRT/table Programmer’s Guide & Reference Manual I designed, wrote, and revised this manual for a “GUI component” software product intended for X Windows Motif developers using the C programming language. The guide is a combined “how-to” guide and API reference manual. The product was provided as a physical boxed product and downloadable, and was available for evaluation before purchase, which made the documentation a key part of the purchasing decision. The “XRT” line of GUI component products became the leading tools of their type in their market. Tools Used: FrameMaker, PaintShop Pro, IXgen, Hummingbird X Windows client View...