B2B Software Brochure

B2B Software Brochure

Java EE APM Solutions Brochure Here is a high-level brochure I wrote for a commercial Java EE (then called J2EE) enterprise software product suite. We had several products that helped corporate IT developers build, deploy, and manage their business applications, and this brochure presents all of them in one high-level brochure. The main challenge was to describe these highly complex and technical products very briefly but also clearly articulate the benefits. The other challenge was to develop messaging about how these products are part of the larger IT application workflow. Tools Used: Microsoft Word View...
Product Datasheet

Product Datasheet

Spotlight on WebLogic Server 1.0 Datasheet This is a product datasheet I wrote for a commercial J2EE software product. It had a tough job: it had to be “technical”, providing information like platform support and key features, but it also had to present the unique value proposition in a concise but compelling manner for an audience that may not be very technical (high level IT managers). This type of product makes achieving this uniquely challenging. Tools Used: Microsoft Word View...
Software Case Study

Software Case Study

JProbe Case Study (HBO) This is a customer-facing case study I wrote for a commercial Java software development product called JProbe. The piece told the story of how one customer, HBO, solved a performance issue with one of their business applications using our product. Pieces like these were valuable because they provided a real-world example showing the value of the product. The challenge with these pieces is getting the customer to agree to be profiled, and then getting their story within their time constraints. Tools Used: Microsoft Word View...
Software Product Ad Copy

Software Product Ad Copy

Sitraka JClass Magazine Ad I wrote the copy for this advertisement for a commercial software product for Java developers, and worked with a graphic designer on the screenshots (I can’t remember if I actually did the screenshots but I may have). It ran in trade publications including Java Developer’s Journal. JClass was a line of “GUI components”, which developers could add to their Java-based client and server applications. Its customers were typically corporate IT organizations building applications to support their businesses. Tools Used: Microsoft Word, SnagIt View...