Software Getting Started Guide

Software Getting Started Guide

Olectra Chart 5.0 Getting Started Guide I designed and wrote this engaging booklet for a commercial software product for Windows programmers. It was intended both for new users evaluating the product and customers upgrading to the new version. The product had been growing more complex and we had some feedback that users needed something to help them understand the big picture of how the product worked, and how you would get started using it in different situations. The guide provides quick info on installation, an overview of the product, new features, and where to go from here. I believed that the more engaging I could make the content (by style of writing, use of graphics and design), the more effective it would be in achieving these goals. The piece was successful, influencing increased sales and better reviews. The product itself was quite successful in its market, and was eventually sold to another software company when we exited that business. Tools Used: FrameMaker, PaintShop Pro View...
Software Product Ad Copy

Software Product Ad Copy

Sitraka JClass Magazine Ad I wrote the copy for this advertisement for a commercial software product for Java developers, and worked with a graphic designer on the screenshots (I can’t remember if I actually did the screenshots but I may have). It ran in trade publications including Java Developer’s Journal. JClass was a line of “GUI components”, which developers could add to their Java-based client and server applications. Its customers were typically corporate IT organizations building applications to support their businesses. Tools Used: Microsoft Word, SnagIt View...
Software Demo Guide

Software Demo Guide

PerformaSure Demo Guide This document shows the key features and benefits of this software product in a compelling way, and combines marketing and technical communication. It provides a look at the product’s primary use cases, and walks through actually using it to perform real tasks. The guide was designed for product reviewers or anyone evaluating the product before purchasing it. Tools used: Microsoft Word 2003, SnagIt View...
Employee Communications

Employee Communications

The sQoop, Summary of Press/Analyst Coverage This was one employee communications initiative I worked on. The team wanted to send a monthly summary of press and analyst coverage to interested parties within the company. I created this Word document for the content, which was designed to be easily converted to an email for sending out. Content-wise, the strategy was to provide short summary items but include each item’s “full story” in an internal blog. This way we could keep everyone interested and also track views. Tools Used: Microsoft Word, Microsoft Outlook, SnagIt View...